I went along to a Zumba class for the first time, two weeks ago. It’s great fun, although I think it will take me several months to master all the steps – and several more to be able to do them at the right speed. I keep comforting myself with the thought that it’s building lots of lovely new neural pathways in my brain which, at my age, is a very useful thing!
It occurred to me, though, that Zumba could teach us a thing or two about doing business – so here are some of my thoughts on that subject.
- It doesn’t have to be an original idea to succeed
Zumba isn’t a totally new idea. It’s made up of lots of bits of other dance styles and exercise routines. It’s simply packaged differently, in a fun and – dare I say it? – ‘sexy’ way.
How could you package your business in a new, exciting and refreshing way?
- It can change over time
Zumba is one of a long line of crazes that come and go. Enjoy it while it lasts, but don’t get too hung up on a particular craze. Learn what there is to learn, adopt and adapt it, and then move on.
How can you avoid being too attached to a particular way of doing things in your business?
- It should be simple and effective
The purpose of Zumba is to help you get fit and lose weight, and each routine is designed to exercise different parts of the body. It’s effective because it’s simple and doesn’t feel like exercise.
How can you simplify your actions so that they achieve the results you want?
- It can be intentionally FUN!!
Because Zumba is exercise done to music, and is basically energetic dancing, it doesn’t feel like a chore. It’s fun, which means you’re more motivated to do it.
What can you do to put more fun into your business?
- It should stretch parts of you that you didn’t know existed!
Stretching yourself doesn’t always have to be hard work – with Zumba, because you’re having fun, you don’t realise you’ve gone beyond your comfort zone until later!
What small change could you make to stretch yourself and make a difference in your business?
About the author Julia Barnickle is a film maker, photographer, artist and writer, and the founder of The Quiet Entrepreneur community for introverts in business. She offers visibility coaching to raise your online profile, and helps you create videos to promote and deliver your services.