Nona Jordan (the Business Yogini) talks about how some business owners go out and “get” clients, whereas others “call” clients to them. After a painful year of trying to be a “go-getter” – mostly through cold calling – this year I’ve come to the realisation that I’m more of a “caller”.
Don’t get me wrong – being a “caller” isn’t about sitting on your behind and visualising clients coming to you in their droves! The Law of Attraction simply does not work like that, although there are some people who would tell you otherwise.
No. As a “caller”, you still need to put yourself out there – to get yourself known. You still need to network, blog, or use social media to connect with other people. You still need to be visible.
The difference is that, whereas a “go-getter” would then pursue people relentlessly with e-mails and phone calls (and I apologise right here to the people I pursued last year!), as a “caller”, your job is simply to get yourself known in the right circles. To tell your story. To talk about what you believe in, what’s important to you, and what makes you laugh.
As people get to know you, they will ask about working with you. Two of the people who have contacted me so far, this year – both of whom I’ve known for a while – said: “I don’t really know what it is you do, but I need help with something, and I thought of you.”
It might take a little longer to “call” clients, rather than going out and “getting” them. And it might seem as though you’re not in control of the process. But if you’re an introvert (which I’ve realised I predominantly am), it feels more comfortable, not having to push – allowing your personality to shine through and win people over, rather than having to blow your own trumpet all the time.
When people want to work with you because of who you are, and because you’ve made a connection with them – rather than it just being about what you can do for them – it’s a great feeling!
If you’d like help using social media and online marketing to raise your profile, connect with people and call clients to your business, instead of chasing them, Contact The Quiet Entrepreneur’s Visibility Coach
About the author Julia Barnickle is a film maker, photographer, artist and writer, and the founder of The Quiet Entrepreneur community for introverts in business. She offers visibility coaching to raise your online profile, and helps you create videos to promote and deliver your services.