A couple of months ago, I set myself a challenge to write a blog post every day for 30 days. Recently, someone asked me to summarise the experience in one sentence.
My first thought was: “it was exhausting!”. Then I said: “it was a really good discipline.” However, I completely forgot to say how rewarding I found it.
I love writing – the problem was that I just wasn’t doing it. Or at least, not regularly. I still don’t write all that regularly, but I’m working on it.
The 30 day writing challenge that I set myself was an opportunity to make time to write articles – because it does take time, and if I’m already trying to cram too much in to the day, my writing seems to take a back seat. Over the course of the 30 day challenge, though, my writing took priority – sometimes over paid work!
So it was rewarding, simply to be writing something every day – what I found even more rewarding, though, was getting comments from people who had read my articles.
That’s the whole point of writing a blog, in my opinion. Whilst I write because I want to – and I write about things that interest me – nevertheless, the reason for publishing a blog is to connect with people, and hopefully to change people’s lives by inspiring them to do something they might not otherwise have done.
My blog is a mixture of the things I’m passionate about. Its intention is to inspire people and encourage them build the lifestyle they want. That’s why I’ve started to write about travel and having a location-independent business – to share my progress with other entrepreneurs who are on the same quest.
Blogging is also a part of my social media marketing strategy. It helps to raise my profile and make my website more visible (more about that later…) – drawing people to my website, so that they can get to know more about me and what I do.
The reason why I blog is twofold:
- it fulfils my need to write and to share thoughts and inspiration with others
- it enables me to start building a relationship with people who visit my website
Without a blog, I’d have no reason to encourage people to visit my site – other than to sell something.
If you’d like to learn how to use blogging as a means of raising your profile and increasing your visibility online, contact The Quiet Entrepreneur’s Introvert Visibility Coach.
About the author Julia Barnickle is a film maker, photographer, artist and writer, and the founder of The Quiet Entrepreneur community for introverts in business. She offers visibility coaching to raise your online profile, and helps you create videos to promote and deliver your services.