How To Stop Chasing Clients And Have Them Seek You Out Instead

using social media marketing to build a tribe and attract ideal clients

Some business “gurus” will tell you that

  • you need to be an expert
  • you need to have a “niche”, and
  • you need to keep ramming your expertise down people’s throats, until they buy from you!

I’ve had people like that cold call me. Even when I tell them I’m not interested, they carry on trying to sell me something – until eventually, even though I feel bad about doing it, I put the phone down.

This is a scarcity model of doing business.

It’s based on the belief that there’s a lot of competition out there, and that if you don’t grab all the clients you can, before your competitors grab them, then you’re doomed.

This is the model of business that says you have to cold call people you’ve never met, and that you’re a failure if you don’t make an instant sale – you’re just not a good enough salesperson, so you’d better go and get yourself some sales training…

However, there is a more authentic way to attract clients

It’s all about being in Flow.

To be in Flow, first of all you need to recognise the unique contribution that you make to the world, and to realise that there is nobody else who does exactly what you do, in exactly the way you do it.

So there’s no competition.

And the more interests you have, the more unique your contribution.

Niche versus Tribe

The next thing is to spread the word – not only about your business, but also about your interests. That way, you build up a tribe of people who have similar interests.

Choosing a niche is old-style thinking – the kind of thinking that was needed when marketing cost a fortune, so it had to be targeted.

Nowadays, with free social media marketing, you can afford to spread your message far and wide. If you’re talking about things you’re passionate about, your tribe will find you.

Take me, for instance.

I like doing lots of different things, but there are some common threads. Most of my key skills are around communication and the internet:

  • foreign languages
  • neuro-linguistic programming (NLP)
  • blogging
  • film making and photography
  • creating digital products and programmes
  • effective website design
  • internet marketing, SEO, social media marketing

And I like working with people who, like me, have some of the following interests – or would like to know more about them:

So I write about the things that interest me.

If someone has a lifestyle business (or would like to start a lifestyle business), has similar interests to me, AND they’re looking for someone to help them raise their profile, increase their visibility and build their business authentically by attracting like-minded individuals – then we’re a match made in heaven!

“When the student is ready, the teacher will appear” (Buddhist proverb)

However, even if we ARE a perfect match, that doesn’t necessarily mean that it’s the right time for us to work together. (That’s why it’s always a good idea have a Portfolio Career / multiple income streams)

Sometimes you have to be patient. You simply need to keep putting your message out into the world, so that your tribe can find you – and then you have to wait for them to contact you when they’re ready to work with you.

And when they are ready, they will be your ideal clients.

If you’re looking for someone to help you raise your profile, increase your visibility online, and attract your authentic tribe, Contact The Quiet Entrepreneur’s Visibility Coach to arrange an initial conversation

About the author Julia Barnickle - The Quiet EntrepreneurJulia Barnickle is a film maker, photographer, artist and writer, and the founder of The Quiet Entrepreneur community for introverts in business. She offers visibility coaching to raise your online profile, and helps you create videos to promote and deliver your services.

Follow Julia on Instagram | Youtube | Twitter | or on her website.

9 comments… add one
  • Naomi

    I’m curious about your thoughts on the concept of ‘chasing’ current clients…When there’s a waiting list, and you’ve given clients ample time and encouragement to rebook services, do you keep chasing, or let go of the angst around accommodating everyone, and open up places for new clients at the expense of existing relationships?

    • Hi Naomi – if you’ve given your existing clients ample time and encouragement to rebook services, then it’s only fair that you open up those places for new clients, as you have a waiting list. Rather than thinking of it as being “at the expense of existing relationships”, focus on the fact that you’re developing new relationships (which all businesses need to do anyway). If you’re sending a regular newsletter out to your subscribers, including your clients, that will act as a more gentle reminder for previous clients who are not currently committed to rebooking your services.

  • I love what you say about ‘tribe’ Julia- food for thought, thank you. The way of doing business you describe is just so much nicer isn’t it?! I’m all for that!
    Hannah Loveplaywork recently posted..The 7 ways your ‘on-line’ venture may be doomed to failMy Profile

    • Julia Barnickle

      Definitely, Hannah! I always thought it could be like this, but there seemed to be so many people saying the opposite!

  • Lovely thoughts Julia – and I think added to diversity & loving what you do, is really enjoying seeing someone “get” things when you help them – being of service like that brings rewards on both sides & then seems to attract more people like that who want you to help them (in my experience anyway 🙂

    It’s also so much nicer, energetically, to feel that the world is abundant enough for me & my “competitors”, rather than everyone trying to chase a small pool of “targets”.

    all the best

    • Julia Barnickle

      Yes, absolutely, Tracey – it’s a far richer experience to work with a fellow “traveller” (for want of a beter word) who shares your values. It’s obviously working well for you, too! Thanks for your comments.
      Best Wishes, Julia

  • Your diversity makes you an absolute pleasure to work with Julia!

    • Julia Barnickle

      Thanks Martine! It’s always a pleasure working with you too.

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