“Introverts need to trust their gut and share their ideas as powerfully as they can. This does not mean aping extroverts; ideas can be shared quietly, they can be communicated in writing, they can be packaged into highly produced lectures, they can be advanced by allies. The trick for introverts is to honor their own styles instead of allowing themselves to be swept up by prevailing norms.”
― Susan Cain, Quiet: The Power of Introverts in a World That Can’t Stop Talking
There’s nothing wrong with being an Introvert In Business. We just like doing things more quietly than the extroverts. The problem is, we’re not very good at promoting ourselves face-to-face. We seem to think that people should instinctively know how good we are, just by looking at us.
And when an opportunity arises in a group situation, we tend to stand at the back of the room, fiddling with our business cards, rather than pushing our way to the front and grasping the opportunity – which often means we don’t get the gig.
So if you’re not comfortable about blowing your own trumpet or elbowing your way to the front of the line, you have to adapt your promotional style to take account of being an Introvert In Business, and you need to learn to make the most of what you ARE good at.
In my opinion, introverts are far more suited to an on-line business, where you can deliver value to your clients from the safe haven of your home office, a quiet corner of a café, or even a deserted beach – where you don’t have to trudge across town and fight your way onto a crowded train or bus, or suffer the humiliation of an open-plan office where you’re talked at by every Tom, Dick and Harry that passes by…
With an on-line business, you can decide when and where you work – far more so than if you’re working face-to-face with clients. And it also means you can have a global client-base, rather than restricting yourself to only local clients – which means that you can specialise in a particular area of business and still attract enough clients to earn a living.
But, in order to do that, it’s important to raise your profile and make yourself visible.
The internet is a wonderful business tool – and in this blog my aim is to help you discover the many ways in which you can use it to your advantage, as an Introvert In Business.
About the author Julia Barnickle is a film maker, photographer, artist and writer, and the founder of The Quiet Entrepreneur community for introverts in business. She offers visibility coaching to raise your online profile, and helps you create videos to promote and deliver your services.