Blogging For Introverts

blogging-for-introverts-in-business
I recently started promoting a new on-line programme to encourage people to blog more regularly, as a way of promoting their business. Ironically, one of the reasons I decided to run the programme was because I wasn’t blogging very frequently on this website!

I decided that, if I was going to set myself a 30 day blogging challenge, writing a blog post every day for 30 days – which I’ve done before, on my personal blog – this time, I wanted to have some company.

I didn’t want to call the programme a “challenge”, though, because that might have made it sound like hard work. So instead, I called it a “Blogging Party”.

However, I wonder whether the word “party” might have put off some introverts in business who would have been interested in joining a programme that will get them blogging every day for 30 days – with ease?

Perhaps the word “party” conveys the idea of lots of activity and lots of interaction with other people – all of which is draining to introverts. If that’s the case, then it’s a shame – because blogging is such a good tool for introverts to use to promote their business.

We were made for blogging!!

Yes – I know I just said that I haven’t been writing regular blog posts on this website, but that’s because I had got it into my head that I needed to come across as the “expert”. I’ve made that mistake before, so you’d think I’d have learned – but it usually takes me 3 goes before the proverbial penny drops…

Blogging really doesn’t have to be onerous – even if you’re blogging every day. There are ways of keeping it simple and making it do-able – which I will explain in the programme. 😉

Basically, blogging is a way of sharing YOURSELF with your audience. You can share your expertise, of course – and you can also share your vulnerability. In fact, if anything, it’s your vulnerability that will connect better with your ideal clients. That’s why I wasn’t afraid to admit that I have been a bit lax on the blogging front on this website.

Blogging gives you a chance to show you’re human. Blogs don’t have to be written in formal or grammatically correct language – unlike traditional promotional copy. Blogs can be more conversational, and it’s even OK to include emoticons and exclamation marks! 🙂

This is YOU, behind the “mask”, so to speak. The YOU I would meet in the pub, in a cafe, or at a friend’s house – rather than the YOU who struggles to remember your 60 second elevator pitch in front of 50 other people at a networking event.

Business gurus are always saying that “people want results” – and that’s true. However, first and foremost, people want to work with people they like and who “get” them – especially introverts. The results are a by-product of that.

Because, in my experience, the results you get from working with someone you truly connect with can far exceed your expectations – and might even be totally different from what you had in mind. That’s the power of true transformation.

So – whether or not you join me for the 30 Day Blogging Party – please do make blogging a habit. You’ll be glad you did. 🙂


Do you think I should have called it a “challenge” rather than a “party”? Or something else entirely?? Leave your suggestions below.

3 comments… add one
  • I started blogging about 18 months ago based on nothing than an inkling that it would be a good idea! I found that once people started subscribing though, it really encouraged me to continue and it is most definitely a habit now. I agree with what you say as I see blogging as a way of connecting with people as myself too. I try to get a balance in my blogs between my ‘expertise’ and my personal story especially as, like many people, I was driven to develop my expertise because of my personal circumstances. Not sure I could blog every day for 30 days though! It might be an introvert thing, I don’t know, but it tends to take me ages to complete my final copy (all that editing…..). Good luck with your party!

    • Julia Barnickle

      Thanks for that feedback on blogging every day, Gina. Another thing for me to take into account when I’m putting a blogging programme together. By the way – it takes me ages to edit the final version of my blog posts too!!

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