I recently started promoting a new on-line programme to encourage people to blog more regularly, as a way of promoting their business. Ironically, one of the reasons I decided to run the programme was because I wasn’t blogging very frequently on this website!
I decided that, if I was going to set myself a 30 day blogging challenge, writing a blog post every day for 30 days – which I’ve done before, on my personal blog – this time, I wanted to have some company.
I didn’t want to call the programme a “challenge”, though, because that might have made it sound like hard work. So instead, I called it a “Blogging Party”.
However, I wonder whether the word “party” might have put off some introverts in business who would have been interested in joining a programme that will get them blogging every day for 30 days – with ease?
Perhaps the word “party” conveys the idea of lots of activity and lots of interaction with other people – all of which is draining to introverts. If that’s the case, then it’s a shame – because blogging is such a good tool for introverts to use to promote their business.
We were made for blogging!!
Yes – I know I just said that I haven’t been writing regular blog posts on this website, but that’s because I had got it into my head that I needed to come across as the “expert”. I’ve made that mistake before, so you’d think I’d have learned – but it usually takes me 3 goes before the proverbial penny drops…
Blogging really doesn’t have to be onerous – even if you’re blogging every day. There are ways of keeping it simple and making it do-able – which I will explain in the programme. 😉
Basically, blogging is a way of sharing YOURSELF with your audience. You can share your expertise, of course – and you can also share your vulnerability. In fact, if anything, it’s your vulnerability that will connect better with your ideal clients. That’s why I wasn’t afraid to admit that I have been a bit lax on the blogging front on this website.
Blogging gives you a chance to show you’re human. Blogs don’t have to be written in formal or grammatically correct language – unlike traditional promotional copy. Blogs can be more conversational, and it’s even OK to include emoticons and exclamation marks! 🙂
This is YOU, behind the “mask”, so to speak. The YOU I would meet in the pub, in a cafe, or at a friend’s house – rather than the YOU who struggles to remember your 60 second elevator pitch in front of 50 other people at a networking event.
Business gurus are always saying that “people want results” – and that’s true. However, first and foremost, people want to work with people they like and who “get” them – especially introverts. The results are a by-product of that.
Because, in my experience, the results you get from working with someone you truly connect with can far exceed your expectations – and might even be totally different from what you had in mind. That’s the power of true transformation.
So – whether or not you join me for the 30 Day Blogging Party – please do make blogging a habit. You’ll be glad you did. 🙂
Do you think I should have called it a “challenge” rather than a “party”? Or something else entirely?? Leave your suggestions below.