I recently started promoting a new on-line programme to encourage people to blog more regularly, as a way of promoting their business and raising their visibility. Ironically, one of the reasons I decided to run the programme was because I wasn’t blogging very frequently on this website!
I decided that, if I was going to set myself a 30 day blogging challenge, writing a blog post every day for 30 days – which I’ve done before, on my personal blog – this time, I wanted to have some company.
I didn’t want to call the programme a “challenge”, though, because that might have made it sound like hard work. So instead, I called it a “Blogging Party”.
However, I wonder whether the word “party” might have put off some introverts in business who would have been interested in joining a programme that will get them blogging every day for 30 days – with ease?
Perhaps the word “party” conveys the idea of lots of activity and lots of interaction with other people – all of which is draining to introverts. If that’s the case, then it’s a shame – because blogging is such a good tool for introverts to use to promote their business.
We were made for blogging!!
Yes – I know I just said that I haven’t been writing regular blog posts on this website, but that’s because I had got it into my head that I needed to come across as the “expert”. I’ve made that mistake before, so you’d think I’d have learned – but it usually takes me 3 goes before the proverbial penny drops…
Blogging really doesn’t have to be onerous – even if you’re blogging every day. There are ways of keeping it simple and making it do-able – which I will explain in the programme. 😉
Basically, blogging is a way of sharing YOURSELF with your audience. You can share your expertise, of course – and you can also share your vulnerability. In fact, if anything, it’s your vulnerability that will connect better with your ideal clients. That’s why I wasn’t afraid to admit that I have been a bit lax on the blogging front on this website.
Blogging gives you a chance to show you’re human. Blogs don’t have to be written in formal or grammatically correct language – unlike traditional promotional copy. Blogs can be more conversational, and it’s even OK to include emoticons and exclamation marks! 🙂
This is YOU, behind the “mask”, so to speak. The YOU I would meet in the pub, in a cafe, or at a friend’s house – rather than the YOU who struggles to remember your 60 second elevator pitch in front of 50 other people at a networking event.
Business gurus are always saying that “people want results” – and that’s true. However, first and foremost, people want to work with people they like and who “get” them – especially introverts. The results are a by-product of that.
Because, in my experience, the results you get from working with someone you truly connect with can far exceed your expectations – and might even be totally different from what you had in mind. That’s the power of true transformation.
So – whether or not you join me for the 30 Day Blogging Party – please do make blogging a habit. You’ll be glad you did. 🙂
If you would like help to increase your visibility as an introvert in business, through blogging or other means, get in touch with The Quiet Entrepreneur’s Visibility Coach.
About the author Julia Barnickle is a film maker, photographer, artist and writer, and the founder of The Quiet Entrepreneur community for introverts in business. She offers visibility coaching to raise your online profile, and helps you create videos to promote and deliver your services.