About two months ago, I was invited by fellow introvert Lynsey Whitehouse to take part in a blogging challenge which has connected bloggers from all over the world over the past few months. Since then, Lynsey has launched the Brainy Girls Guide to Business, to help aspiring female entrepreneurs and women in business.
The idea of this challenge is to write an answer to the four questions below, and then to pass the ‘baton’ onto other bloggers to do the same. It’s a great way to learn about other people’s businesses and find some new blogs to follow.
What am I working on?
I’ve just launched a five-week video e-course, The Quiet Entrepreneur’s Guide to Video Creation for Introverts, which helps introvert entrepreneurs to feel at ease, and shine through authentically when creating to-camera videos for a blog, newsletter, sales page or on-line training course. I shall soon also be starting work on an e-course about other types of video that can be used to promote the business, and re-vamping my “blogging for beginners” e-course.
How does my work differ from others in this genre?
I wasn’t sure how to answer this, at first – there are a few of us out there now, helping introverts promote businesses in a more authentic way.
I think the main difference is that, whereas the majority of introverts prefer to work “behind the scenes” (as a Mechanic, Lord or Accumulator, in Wealth Dynamics terms), I feel quite at home “on stage.” Nowadays, I prefer to film videos – which I find less energy-draining – although I do appear in person on rare occasions, such as at the Inner Winner Conference in Bratislava, Slovakia, where I was invited to do a talk in March 2014!
Why do I write what I do?
Despite having worked for 20 years in IT – a very introvert-centric industry – I didn’t realise what being an introvert meant to me, specifically, until fairly recently. It was only after I watched Susan Cain’s TED talk, on The Power Of Introverts, that I started noticing how my introvert entrepreneur friends behaved when they came into contact with extroverts.
That’s when I realised that introverts needed help to promote the business in an authentic way, because we’ve been force-fed marketing methods, that don’t suit our personality, by extrovert marketing and business gurus.
I decided I wanted to be an advocate for introverts in business, and I started The Quiet Entrepreneur blog to help fellow introverts realise that we don’t have to be loud or pushy in order to be successful. Simply by presenting our authentic introvert selves to the world (which can be a challenge in itself), we will attract the clients who will benefit most from what we have to offer.
Ironically, although I can wax lyrical about the work that my fellow introvert entrepreneurs are doing, I still suffer from the typical introvert condition of wanting to hide in a cave when it comes to promoting my own stuff! 😉
How does my writing process work?
I mostly talk to myself – I almost never make notes. I’m not a planner, so my writing – and my videos – are generally very spontaneous. Something happens in the outside world, and I react to it. Then comes the talking to myself part, where I imagine myself doing a talk on the topic, to an audience. When I have a fairly clear idea about what I want to say for the opening paragraphs, at least, that’s when I sit down and write.
I generally go straight to the computer and type out my thoughts, unless I’m going to be stuck somewhere where I don’t have access to a computer for a few hours – in which case I’ll write the first draft of the article out by hand and then edit it (often quite ferociously) on the computer.
Now to pass on the blog baton to two friends and fellow introverts:
Natalie Vijlbrief is an online marketeer who helps entrepreneurs and small businesses simplify marketing. By making marketing as easy as possible she wants to give the self-employed more time to spend on their passion. She shares all that she knows on her blog: www.digitalie.eu
Káren Wallace has been hailed as a natural born coach – intuitive, positive, and insightful. She has that rare ability to see beyond your outside shell and is able to discover the best within you, gently showing you the way to uncover the real you, and shining a light on the special gifts you have to offer the world. She offers her unique blend of wisdom and experience at KarenWallace.com, where she nudges smart, successful women to lead a more luscious life. You can also find her at The Calm Space – an online magazine that is like a virtual day-spa for your senses.
About the author Julia Barnickle is a film maker, photographer, artist and writer, and the founder of The Quiet Entrepreneur community for introverts in business. She offers visibility coaching to raise your online profile, and helps you create videos to promote and deliver your services.