Natalie lives in the Netherlands, and we ‘met’ on-line, through a Screw Work Let’s Play 30 Day Challenge. Natalie teaches small business owners about on-line marketing – social media in particular. I know that social media can be a bit overwhelming for introvert business owners, so I asked Natalie to give us some tips on using social media as an introvert.
~ Julia Barnickle
Even at a young age I turned to the internet. I wasn’t just introverted in those days, I was shy and the internet gave me a way to talk without actually seeing anyone. It gave me a voice when I was afraid to have one.
These days I have built my company around the internet. Not that I am still shy. I just see the amazing possibilities the internet provides me with to talk to people in an easy, introverted way. Especially social media offers loads of opportunities for introverts.
But at the same time it is one of the big scary things an introverted entrepreneur has to face. You could spend all day on social media, spend all your energy there and completely lose yourself.
I don’t think any of us wants that.
So I want to help you by giving you some tips on how YOU could use social media as an introverted entrepreneur.
1) Choose your social media channels
There are so many channels out there and there is no need – NO need what so ever – to be on ALL of them.
So my first tip is a big one: choose a maximum of 3 channels.
Pick 3 channels that will work for you; your company, your message, your customers and your personality.
There are many ways to pick those channels – that’s a whole story in itself – but remember that in the end it’s all about just picking & choosing those channels.
3 is the max, but if you are new to social media please start with just 1.
2) Choose your people
By the way, when I say ‘Choose your social media channels’ I also want you to carefully choose who you follow and what groups you join.
There is no point in picking 1, 2 or 3 channels if you then join/follow/add anything and everyone. Pick & choose what is important for you and your company here too.
3) Schedule social media posts
We all know as introverts we need our downtime. When we don’t get enough we feel drained. So to make sure we don’t get sucked into the internet all day, but still make people feel we are always online it is important to schedule posts.
This means you can write the post at a time that is convenient for you, while it gets shown to your audience at a later time (of your choosing).
4) Time set aside for social media
Social media is social but it doesn’t mean you have to be ‘on’ all the time. So let’s pick a time we will check our social media and keep it at that.
You can do your social media in 30 minutes (or less!), so just set aside some time and then let it go. It will still be there tomorrow.
5) Talk like there is just one person
OK, we don’t love crowds. And when you are talking on social media you are probably talking to a crowd. However, social media works really well if you just pretend to be talking to one person.
Everyone wants to feel special, feel like you are talking to just them. By pretending you are talking to a friend you like a lot, all of your followers will feel special. So our introversion actually works in our favor here.
We can pretend to talk to one person we like and everyone will feel special all at once!
To find out how to use social media in 30 minutes or less, sign up for Natalie’s newsletter and free e-book: ‘How to Use Social Media Effectively – in 30 minutes (or less!)‘
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