How Do I Prepare for a Podcast or Live Talk as an Introvert?

Julia Barnickle giving a talk about introverts at The Polyglot Gathering in Berlin, 2016

Julia Barnickle giving a talk about introverts at The Polyglot Gathering in Berlin, 2016

In The Quiet Entrepreneur Facebook group this week, community member and comic strip artist Richard Pettitt posted a link to a podcast where he was interviewed by fellow introvert Tara Roskell.

Richard says: “I was nervous about doing the interview because it’s a one-take, not a twenty-five-take like my own videos/audios are! But talking to Tara on Skype (no camera) was just like chatting to a friend on the phone, and once she got me onto topics that I was happy and excited to talk about, I was away.

It helped that I saw most of the questions a few days beforehand so I could mentally prepare a little. I was aware that the interview wasn’t live, and that nobody but Tara was listening to the conversation at the time (And if I felt it had gone terribly, I could probably have told Tara not to share it). So, if anybody gets the opportunity to be interviewed for a podcast, I’d say go for it, because it actually feels very introvert-friendly.

Do a practice run

I was interviewed for a podcast myself, in 2013, and I also felt very nervous beforehand – partly because I didn’t know the interviewer very well (we had met online through a mutual friend only a couple of weeks before), and partly because, as an introvert, I don’t like being put on the spot and having to come up with intelligible answers.

About a week before the podcast we arranged a Skype call, so that we could get to know each other and learn about each other’s conversational style. That made a huge difference, because we actually got on very well, and we were each able to sense when the other person had finished talking – so we didn’t end up talking over each other all the time.

If possible, get a copy of the questions

Like Richard, I had been sent a copy of the questions (lots of them), and I actually wrote down my answers to each question, in case I developed amnesia on the day! It’s invaluable to have a copy of the questions in advance, so that you can prepare yourself – because, as all introverts know, we do like to prepare what we’re going to say, rather than speaking off-the-cuff.

It was quite a different experience when I was interviewed by a journalist for an article in The Telegraph, in 2015. On that occasion, I had no previous knowledge of what questions I would be asked – which did make me feel a bit nervous, but by that time I had developed greater confidence in my ability to talk on the subject of being an introvert in business.

I also knew that the article was timed to coincide with the launch of “The Introvert Entrepreneur” book by Beth Buelow, and that my comments would form only a small part of the whole article, so I felt slightly less pressured than if I had been the principle interviewee.

If all else fails, talk to yourself!

When I was preparing to do a talk about introvert polyglots at The Polyglot Gathering in Berlin, in 2016, I spent nearly a month simply talking out loud to an imaginary audience, so that I could work out exactly what I wanted to say. By the time I did the live talk, I was so familiar with my content that I didn’t need many notes – although I did subject my audience to Powerpoint slides, to keep me on track!

Talking to yourself might seem to be an odd thing to do – but in my research for my polyglot talk, I discovered that a high percentage of introverts talk to themselves when they want to practise another language. So perhaps it’s not such a daft idea. In my experience, it helps to embed the content of your talk in your brain – and I’m not talking about learning a script, but simply becoming so familar with your topic that it flows easily and naturally on the day.


About the author Julia Barnickle - The Quiet EntrepreneurJulia Barnickle is a film maker, polyglot, highly sociable INFP introvert business coach – and founder of “The Quiet Entrepreneur”. She now specialises in helping Quiet Entrepreneurs create marketing and training videos, to showcase the great work they do.

Follow Julia on Instagram | Youtube | Twitter | or on her blog.

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Partnering With Extroverts: One Disaster, One Success, Several Lessons

partnering with extroverts

This guest post is by Marcia Yudkin.
As an introvert, it can be tempting to avoid working with extroverts, especially if we have had a bad experience in the past. The fear, often, is that we won’t be able to make our voice heard. But extroverts do possess useful qualities that introverts find challenging. In this article, Marcia describes two situations where she collaborated with extroverts.
~ Julia Barnickle

Can introverts and extroverts collaborate productively, joining forces to achieve results they wouldn’t have accomplished on their own? Two cases in point: one that imploded and another that generated a win-win. I have changed the names of those involved.

“Let’s Start a Company”

I met Rachel, a writer like me, at an artist colony. Rachel was a tornado of enthusiasm who swept others into her funnel – even an introvert like me, who tends to hang back until I trust someone. After we became friends, Rachel described her dream of presenting business writing seminars. She argued that the need existed, that she had contacts who would turn into clients and that we would prosper as a team. At first I said no, but her whirlwind of positive energy convinced me.

We signed an office lease and landed two seminar projects right away through Rachel’s contacts. We designated Rachel as company president and me as vice-president, as I didn’t mind being the backstage manager. Rachel did the talking when reporters called because of press releases I’d written. At her request, I took care of the proofreading and accounting.

“Haven’t you always wanted to start a company?” she asked me one day. “No? Really?”

After the first few months, Rachel confessed that she wasn’t sure where to turn next for prospects. Most months, our company income was higher than expenses, but twice I had to bail us out to make the rent. Rachel lived month to month, with no credit cards, and had been behind for years on her student loans.

It took me a year and a half to realize that everything that Rachel did for our company, I was also capable of doing, but the reverse wasn’t true. She talked a great game, but way more income was coming in from promotions I wrote than from her schmoozing. We limped on together until our two-year lease finished, then dissolved the partnership. Our friendship dissolved as well.

“Let’s Write a Book”

MaryAnne was an outgoing, established professional who coached business people on their speaking skills and had an idea for a book that would incorporate her knowledge. Would I be interested in co-authoring it? I thought her book idea had merit. With the help of my literary agent, we secured a decent contract offer.

We made steady progress on schedule toward the contractual book deadline. MaryAnne was upbeat, pleasant and completely reliable, and I enjoyed cooperating with her. She had a short attention span, but she had accommodated that both in designing the book to have unusually brief chapters and in giving me just four or five pages of notes for those little chapters every week.

Like Rachel, MaryAnne wasn’t a detail person, but she always helped me clarify whatever I didn’t understand from her notes. We met the deadline with a manuscript that our editor liked, and the book made a big splash, with a two-day auction for paperback reprint rights, translations into French and Japanese and an appearance for MaryAnne on the Oprah Winfrey show.

MaryAnne couldn’t have done this without someone like me. She lacked knowledge and contacts in the world of publishing and the skills to refine what she knew into smoothly polished prose. We each earned six figures from our cooperation. We stay in touch from time to time and wish each other well.

Red Flags and Green Flags

Interestingly, my first response to Rachel’s invitation to collaborate was no, and my initial instinct for MaryAnne’s proposal was cautiously positive. I think I knew intuitively that Rachel was roping me into a scheme of hers while MaryAnne was suggesting something mutually beneficial. My intuitive “no” to Rachel was a first red flag. I never stopped to ask why it was important to Rachel to convince me to join forces with her before she started the seminar company.

A second red flag was that Rachel made money decisions that were foreign to me. She was extremely casual about owing money to the government and to other people When the business was out of cash, it unfairly fell to me to make good on the shortfall. I now believe that how people handle money signifies much about their character generally.

The third red flag had to do directly with extrovert/introvert stereotypes. We fell into a division of labor in accordance with our respective personalities. Because she was effusive in her manner and could talk to anyone about anything, both she and I wrongly believed that she was a natural at sales. In fact, I had a far better track record of convincing people to invest money in projects than she did.

Whereas with Rachel I mistook personal magnetism for social competence, with MaryAnne the green flags included indicators of actual competence and responsibility. MaryAnne had a realistic sense of business from having had to fill her coaching calendar through hustle and good work. Publishing a book was a goal of hers, but she didn’t need me to buy into her dream – another green flag.

And finally, MaryAnne’s extroversion took the form of being friendly and funny, while Rachel’s energy was overwhelming. The sheer volume of Rachel’s gusto, along with her ability to talk about things she actually knew little about, had a dominating impact on someone more reserved, like me. When MaryAnne was excited about something with me, I never felt like I had to extract myself from her influence afterwards.

The Upshot

The lessons for how introverts and extroverts can successfully team up well in business include:

  • Listen to your intuition – the part of you that knows, even though you don’t know how you know.
  • Avoid basing your expectations on personality stereotypes and assumptions. These played a major part in dooming my partnership with Rachel.
  • Make sure neither of you is attempting to cover up a lack or to reach success on the back of someone else. Weaknesses need to be out in the open.
  • As an introvert, you may be vulnerable to getting snowed by extroverted enthusiasm. Watch out for that.

About the author

Marcia YudkinMarketing expert and author Marcia Yudkin is a fierce advocate for introverts, showing them how to claim their talents and strengths while rejecting the culture’s emphasis on hype, manipulation and ego. She is the author of “6 Steps to Free Publicity”, “Persuading People to Buy” and numerous other books, as well as the ebook, audiobook and online course “Marketing for Introverts” all of which are available via her website http://www.yudkin.com

Follow Marcia on Youtube | Twitter.

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7 Reasons Introverts Now Rule the World

7 Reasons Introverts Now Rule the World-17 Reasons Introverts Now Rule the World-27 Reasons Introverts Now Rule the World-3

This guest post is by Belle Belace.
She also made the infographic, which is based on an article by Larry Kim: 7 Reasons Introverts Now Rule The World.
~ Julia Barnickle

The American Extrovert Ideal would have us all believe that gregarious people are destined to be more successful than introverts: Better leaders, better communicators, better entrepreneurs, better all around.

But the truth is that introverts now rule the world. Don’t believe it? Just take a look at some of the richest people in the world today: Bill Gates, Mark Zuckerberg, Warren Buffett, Steven Spielberg, Elon Musk… All introverts.

In this entertaining infographic made with Visme, we give you seven more credible reasons why introverts’ unique temperament and talents make them some of the best leaders and creative thinkers in the world.


About the author
Belle is an Awareness Specialist at Visme.
You can follow Belle on Twitter.

 
 
 

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Do Introverts Make the Best Polyglots?

Brandenburger Tor, Berlin - copyright Julia Barnickle

I’ve just returned from the Polyglot Gathering in Berlin, where I delivered a talk entitled “Do Introverts Make the Best Polyglots?

As an introvert myself, I thought it a little odd that I’m also a polyglot (I speak French, German, Italian and Spanish, as well as my native English) because I would normally associate polyglotism with being able to speak multiple languages, rather than just read, write or listen to them – and that involves quite a lot of social interaction if you want to become fluent.

This is the first talk I’ve done since the one for the Inner Winner Conference in Bratislava, in 2014. I’d quite like to make this a regular thing, doing talks that involve travel to other countries!!

The talk combines

  • stories of my own experience of learning languages as an introvert polyglot
  • insights into the different brain chemistry and processing for introverts and extroverts
  • results of a survey about extroverts, introverts and language learning, which I ran prior to the event
  • suggestions for introverts who would like to practise speaking other languages

If you want to skip to the results of the survey, that section starts at 30:10 – you also have the choice of watching the slides with a voice-over, or a video recording of the live talk.

Slides and voice-over version:

Live version:

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Why I Prefer AWeber to MailChimp for Automating my E-mail Marketing

Why I Prefer AWeber to MailChimp for Automating my E-mail Marketing

One of the basic assets of a business is having a list of potential customers that you can contact from time to time, to see if they’re interested in buying something from you – by post, phone or e-mail. For an on-line business, an e-mail marketing list can be gathered from people who visit your website and sign up for your free gift and newsletter. This is your community.

Two of the most popular platforms for creating an e-mail marketing list, to stay in contact with your community, are AWeber and MailChimp (affiliate links). I’ve used both, and still do. There are benefits and drawbacks to each. On the whole, though, I prefer AWeber.

In fact I recently changed from AWeber to MailChimp for The Quiet Entrepreneur website – and after two days, I decided to change back!

MailChimp

The biggest benefit of MailChimp is that it’s free for up to 2,000 subscribers.

The biggest drawback is that you can’t send an automated e-mail when a new subscriber signs up. You therefore have to edit the MailChimp Thank You page, or set up a Thank You page on your website and link to it from MailChimp, so that you can give your new subscriber access to their free gift (unless you upgrade to a paid account).

I’m also not keen on the way MailChimp handles lists. You can only send an e-mail to one list at a time. Also, if you only want to send an e-mail to part of your list (customers, for example), you have to segment the list by manually setting up additional columns of information.

AWeber

The biggest drawback of AWeber is that you have to pay $19 per month for up to 500 subscribers and $29 per month for up to 2,500 subscribers (prices correct July 2015), which can feel like a lot of money when you first start out – but you do get a free 30 day trial.

Another drawback used to be that you couldn’t import names and e-mail addresses into AWeber if you had gathered them elsewhere, without asking your subscribers to opt in again. However, this has now been changed, and you can bypass the opt-in if your subscribers have already given their consent to being contacted by e-mail.

The main benefits of AWeber are that 1) you can send out automated e-mails, and 2) you can easily set up multiple lists.

  1. Automated e-mails, or “autoresponders” are not only useful when a new subscriber signs up to your newsletter – you can also use them for sending out a multiple-part e-course, as either a free offering or a paid product. Or, like me, you could send out a short series of e-mails to welcome new subscribers without bombarding them all at once.
  2. Multiple lists are useful if you have multiple products and services to offer your community. When someone buys something from your website, via Paypal for example, they can be automatically added to the list of customers for that specific product or service – which makes it so much easier to follow up with additional offers or updates, or to send out automated e-mails to a specific group of customers for an e-course. Then, when you send out your newsletter, you can send it to all your lists in one go, and AWeber will make sure it only goes to each person once.

Why did I change to MailChimp and back to AWeber?

I recently exported my subscriber list to MailChimp to save costs, because I’ve been taking a bit of a sabbatical this year.

Then I thought of something I wanted to sell from the website, and I realised it would be much easier to stick with the flexibility of AWeber – especially as my Paypal account is currently linked to AWeber, and I can’t quite figure out where to change the details in the updated Paypal interface!

As an introvert, I use software to simplify processes by reducing the amount of manual intervention needed – because manual intervention is energy draining for me. And I find that AWeber makes it much simpler to automate the process of building an e-mail marketing list and keeping in touch with my newsletter subscribers and paying customers.

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Mindfulness for Introverts

Mindfulness for Introverts

This guest post is by Alison Goodwin.
Introverts often have a tendency to over-think… and it’s generally not very helpful. I’m a great believer in mindfulness and non-attachment to thoughts and goals, so when Alison offered to write an article about mindfulness, I knew it would be a perfect topic for The Quiet Entrepreneur.
~ Julia Barnickle

Ever woken up in the morning and felt just blurgh? Lots of ‘negative’ emotions going on in your head and it’s so hard to stop them?

You are not alone. Many of us suffer in this way from time to time. It happened to me today. I woke up feeling really yuk. I had no idea what it was about. One thing I did notice was how my mind was trying to get really busy figuring out what on earth was going on. This is completely normal.

Being a business owner this can be a bit tricky. I have lots of things to be getting on with, but let’s face it when we feel blurgh we just want to hide under the covers. An interesting thing happened though. I could have allowed my mind to write off my day altogether given how I was feeling, but this didn’t happen. Why?

One word: mindfulness.

Over the years I have learned to notice thoughts and feelings and to recognise them for what they are: thoughts and feelings. They are not real. What makes a thought or feeling feel real is the attention we bring to it. My thoughts are my own but they don’t describe me. Sometimes – like today – I may feel sad, but it doesn’t mean that I am a sad person. I am just experiencing sadness at this moment. And this too will change. This emotion will pass by, like a cloud floating in the sky.

I’m not saying become like a robot and ignore our feelings: emotions can bring us very useful information when we listen. The problem arises when our minds become so filled with busy thoughts trying to work stuff out, that there is no room to breathe and see what is really happening.

But we can try another way. This way can really help to ride the storm and allow you to continue about your day feeling calmer. Have a go at this:

  • See if you can just notice your thoughts but don’t allow the mind to build it into something much bigger, i.e., be with the emotion but try not to believe what your thoughts are saying to you (it’s usually really self-critical)
  • Notice your thoughts with absolute kindness as if you are dealing with a small child
  • At the same time, breathe. Notice your inhale and your exhale – particularly noticing the movement of your chest and lower abdomen
  • Feel the seat underneath you and where it is touching your body. Feel your feet on the floor. Use this as your anchor if the emotion really tries to carry you away
  • If needs be, go for a short walk in a park. Exercising in nature for around 10 minutes has been scientifically proven to calm the mind down
  • Know that this will all change and it will get easier – providing we don’t believe the story that our mind is telling us

When you are calmer, you may receive some information through your intuition as to what was going on. But don’t cling to that. Just know that sometimes we know what is happening – and sometimes we really don’t. See if you can be with that instead. However you are, give yourself a large dose of self-love and compassion. You are doing the best that you can right now.

If you get really stuck, please feel free to get in touch and share your difficulties. I might be able to give you some further pointers to help you. You can even reach me via Skype if you want to speak to me in person. The choice is yours.

Take care of yourselves.


About the author Alison GoodwinAlison is a Wellness Coach, Yoga teacher, Walks Leader, meditator and Zen Buddhist with a passion for living a more connected, calmer way of living – and having some fun along the way too! She runs Calming the Mind – a business dedicated to giving you the tools to find greater inner peace – no matter what is going on for you right now. She can be contacted via her website: www.calmingthemind.org

Sign up here to receive regular relaxation tips and a free relaxation technique that can be used anywhere.

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Introversion As A Superpower

Tazeen Ahmad - The School Of Life - Introversion As A Superpower

I’ve just signed up for a lunchtime seminar at The School Of Life, in London, on the topic of Introversion – A Superpower. The speaker is Tazeen Ahmad, an experienced journalist and TV news reporter.

The aim of the seminar is to “explore how the introvert can understand, improve and thrive in their professional life”. I’m imagining there will be mostly introverts there, which should give me an opportunity to network in relative safety!

I’m not sure that I agree with the concept of Introversion as a Superpower.

The problem with the “introvert revolution” that we’re currently experiencing is that it could be construed as saying that introverts are “better” than extroverts – which just isn’t true. We all have value in our individual and unique ways.

I suppose it’s akin to the early days of the feminist movement. At times, I felt that also went a bit over the top – but it’s understandable after generations of being seen as second-class citizens.

The School Of Life runs quite a few workshops and seminars with Introversion as the topic. In case you’re not able to get to London for one of these events, you might like to watch this short video, in which Tazeen Ahmad talks about Introversion as a Superpower.

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Collaborative Insights for Introverts

Collaborative Insights for Introverts

Julia Elmore creating a One Wheeled Thames Serpent at Gabriel’s Wharf, on the River Thames in London, England – photo credit Julia Barnickle

This guest post is by Christine Hastie.
Like many of my trusted contacts, I ‘met’ Christine on-line, through a Screw Work Let’s Play 30 Day Challenge. Recently we had a long transatlantic conversation (Christine is in Canada, and I’m in the UK) about collaboration – Christine’s specialist area – and in particular about a project I collaborated on with another introvert. This article is the result of that conversation.
~ Julia Barnickle

As Quiet Entrepreneurs, we often work alone, don’t we? Yet we could be missing out on an opportunity to create something extraordinary by collaborating.

Julia Barnickle and Julia Elmore took that chance. Their aim in working together was to capture the process of creating art using found materials at a unique London location. This film is the result.

Their work together leads to insight and new perspectives — for them and for us as viewers. Such desirable results for any joint venture! Could their collaboration give you ideas for teaming up with other entrepreneurs?

Collaborate and turn up the dial on your potential

The experience they gained working together enhanced their creative work: Julia Barnickle posted this as part of a video series featuring interesting London locations. For Julia Elmore, the venture was a step in understanding how important “letting go” is in the creation of temporary art — something she explores in her blog, Be Creative Daily.

Here are some of the insights I gained from their comments to me on this project. If you would like to join me for a Google hangout to share other ideas, be sure to comment below. I love to collaborate through discussion!

1. Collaborating means sharing ideas, resources … and more

Share information, resources, activities and goals — whatever has value for the project aims. What you share has an impact on your outcomes.

To make this film, Julia Barnickle and Julia Elmore shared

  • time together
  • skills, such as those for making video, collecting materials, and making art
  • resources, such as cameras, knowledge, ideas, found materials
  • activities, such as going to the wharf to explore the beach and surroundings
  • interest in helping one another achieve personal goals
  • the goals of spending time with someone they liked to create something special

The place and time were important, and the low tide at the time of their visit made it easier to find materials to create art on the beach.

2. People can collaborate over time at different levels of intensity

The more partners share and the more time spent working together, the deeper the collaboration. Any single aspect of the video project could have been completed with no thought of anything greater; the power here is the persistent combining of efforts toward a shared vision of creativity.

The most intense participation for Julia Elmore was gathering material that day and creating the art. After that, she began the processes of letting go and of spreading new insight through her blog.

Julia Barnickle admits the work was moderately intense while filming on the beach. It became more so when, as video editor, she realized it was important to capture and preserve the integrity of the artist and her creation.

“A wonderful opportunity”

3. Success in collaboration is about goals, not tasks

Individuals in a project who tick off items on a to-do list are not collaborating. Their project can still be valuable as a cooperative venture or a coordinated activity, but it is not collaboration. For that, you need shared goals. These can be quite general.

Julia Barnickle’s goals were to film “a personal viewpoint” of a little-known part of London, hoping it would show “two friends getting to know each other better, and possibly creating something out of spending time together.”

Julia Elmore’s goals were similar: “It was a case of meeting up, having a chat, some fun arting and filming and seeing what emerged.”

Something unique does emerge, and as both subject and contributor, Julia Elmore finds the video captures her creative process authentically.

4. Collaborating is fun!

Both women testify to how enjoyable the project was. It would have been a success for Julia Barnickle, whether the film worked out or not, “because we would still have had an enjoyable time.” And for Julia Elmore, this was “a reminder of how much fun” collaborating can be; “I would like to do things like this more often.”

No doubt, Julia Barnickle experienced pure delight in finding and aligning the music “Snowdrop” by Kevin McLeod at incompetech.com to the visual sequence of the video. We practically feel the wet sand and the breeze from the Thames, so the music provides a subtle moodiness, blending the visual and emotional.

“Greater than the sum of the two parts”

5. With collaboration comes greater insight and productivity

The more closely people work together and share perspectives, the more likely they are to find new ways of seeing a problem, or to gain a new awareness or understanding. Partners notice differences, yet push through to their shared goals, gaining insight all the way.

Julia Barnickle notes, “… this wasn’t like any other video I’ve filmed so far, because it involved another person. … Julia was making herself vulnerable by being filmed creating spontaneous art, so I became very protective of her and her process.”

For her part, Julia Elmore felt that “The project really kickstarted something in me.” She recognizes that she had been experiencing a creative dry spell just prior to this project: “three weeks of block on blogging lifted and I have been writing and sharing a lot both on my website and in my newsletters since.”

6. The value of collaborating reaches far beyond the project itself

When partners are sharing and applying equal efforts, a kind of collaborative synergy arises. Magic happens. The collaborators become aware of unexpected results — beyond anything they might have achieved working alone.

Julia Barnickle and Julia Elmore stepped up their collaboration as they worked together, from their first networking, through cooperating on smaller projects, to this collaborative venture.

Together they created something that has value beyond their individual needs — even for us now, in better understanding the power of collaboration.

The creation of a one-of-a-kind monster on a unique beach, with beautiful light and a gentle breeze, shows how friends support and learn from one another — leaving behind what is merely material to wash away with the tide.


About the author Christine HastieAs a Collaboration and Writing Consultant, Christine Hastie is dedicated to helping people bring their great ideas to light, especially when those ideas help others. She loves to facilitate collaboration that produces effective, high-quality results.

Sign up for Christine’s newsletter at christinehastie.com, and comment below if you would like to be invited to a hangout on Collaboration for Introverts and Quiet Entrepreneurs.

You can also follow Christine on LinkedIn, Google+ or Twitter.

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The Introverted Way of Being Social

the introverted way of being social

This guest post is by Natalie Vijlbrief.
Natalie lives in the Netherlands, and we ‘met’ on-line, through a Screw Work Let’s Play 30 Day Challenge. Natalie teaches small business owners about on-line marketing – social media in particular. I know that social media can be a bit overwhelming for introvert business owners, so I asked Natalie to give us some tips on using social media as an introvert.
~ Julia Barnickle

Even at a young age I turned to the internet. I wasn’t just introverted in those days, I was shy and the internet gave me a way to talk without actually seeing anyone. It gave me a voice when I was afraid to have one.

These days I have built my company around the internet. Not that I am still shy. I just see the amazing possibilities the internet provides me with to talk to people in an easy, introverted way. Especially social media offers loads of opportunities for introverts.

But at the same time it is one of the big scary things an introverted entrepreneur has to face. You could spend all day on social media, spend all your energy there and completely lose yourself.

I don’t think any of us wants that.

So I want to help you by giving you some tips on how YOU could use social media as an introverted entrepreneur.

1) Choose your social media channels

There are so many channels out there and there is no need – NO need what so ever – to be on ALL of them.
So my first tip is a big one: choose a maximum of 3 channels.

Pick 3 channels that will work for you; your company, your message, your customers and your personality.

There are many ways to pick those channels – that’s a whole story in itself – but remember that in the end it’s all about just picking & choosing those channels.

3 is the max, but if you are new to social media please start with just 1.

2) Choose your people

By the way, when I say ‘Choose your social media channels’ I also want you to carefully choose who you follow and what groups you join.

There is no point in picking 1, 2 or 3 channels if you then join/follow/add anything and everyone. Pick & choose what is important for you and your company here too.

3) Schedule social media posts

We all know as introverts we need our downtime. When we don’t get enough we feel drained. So to make sure we don’t get sucked into the internet all day, but still make people feel we are always online it is important to schedule posts.

This means you can write the post at a time that is convenient for you, while it gets shown to your audience at a later time (of your choosing).

4) Time set aside for social media

Social media is social but it doesn’t mean you have to be ‘on’ all the time. So let’s pick a time we will check our social media and keep it at that.

You can do your social media in 30 minutes (or less!), so just set aside some time and then let it go. It will still be there tomorrow.

5) Talk like there is just one person

OK, we don’t love crowds. And when you are talking on social media you are probably talking to a crowd. However, social media works really well if you just pretend to be talking to one person.

Everyone wants to feel special, feel like you are talking to just them. By pretending you are talking to a friend you like a lot, all of your followers will feel special. So our introversion actually works in our favor here.

We can pretend to talk to one person we like and everyone will feel special all at once!


About the author Natalie Vijlbrief - Digitalie MarketingNatalie Vijlbrief is an online marketeer who helps entrepreneurs and small businesses simplify marketing. By making marketing as easy as possible she wants to give the self-employed more time to spend on their passion. She shares all that she knows on her blog: www.digitalie.eu
To find out how to use social media in 30 minutes or less, sign up for Natalie’s newsletter and free e-book: ‘How to Use Social Media Effectively – in 30 minutes (or less!)
You can also follow Natalie on Facebook or Twitter.
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